December 2012

Trailer posted on Paramount website

Release date announced

April 2012

New teaser trailer released

--> by releasing a teaser trailer it will build up a excitement for the target audience. 

April 2013

Previewed in game magazines

Gadget Show live game available to play

Game play footage on YouTube

Interview with Brian Miller released

March 2013

Official advert released

Pre-order promotional boxes arrive in stores

Game co-promoted TV and radio adverts

August 2012

New trailer

--> by releasing a new trailer is keeping the audience excited and the more people watch the, the more people will talk about it. which will spread a word of mouth and more people will watch the trailer and show interest.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

the total number of views received from ALL trailers is 185,791 views.

-Teaser trailer>107,732  

-Xbox teaser trailer>788,3

-Full Trailer>4,052

-Comedy Trailer with william shatner>66,124

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Phone and tablet gaming: tasks

Read this BBC News article about Candy Crush Saga. Answer the following questions:

1.How much money is Candy Crush Saga estimated to make each day from its users?

-Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to App data. It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.

2.How does it make this money?

-To make money they buy add-ons, extra lives and access to higher levels.

3.How many people are estimated to have installed Candy Crush?

-500 million people have installed the game Candy Crush 

5.Where do people play?

-People mostly play on the train going to work or coming back from work/ An afternoon Tube journey across London saw a carriage full of players hunched over their phones. Two men, one in his 40s, one in his 20s, were sitting across from each other manipulating sweets into patterns, their lives measured out in cascading bon-bons and exploding chocolate buttons. Six in ten UK players while away their journey to work like this, though most are progressing through the hundreds of levels in the midevening, between 6pm and 9pm.

6.When was the game released?

-April 2012: Candy Crush released on Facebook

7.When did it reach 500 million downloads?

-November 2013  

8.Who is the typical Candy Crush gamer?
-the typical candy crush gamer is someone that works, this is obvious because most gamers play to and from work also they play the game for stress relief, however the typical Candy Crush Saga player is a woman aged 25-45

9.What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
-£610,000 

10.What percentage say they are addicted to the game?
 -30% say they are addicted to the game

11.What is your own experience of playing Candy Crush? Have you played it? 

Yes, I really enjoyed it, however I got bored of it and didn't really get addicted.

FIFA 14

Broadcast

The TV advert attracts the audience by using different people playing the game. Lionel Messi is driving the van because he is the world’s best footballer so it makes sense to see him driving it and not the president of United States for example.  There is a combination of footballers that have been used that come from different countries. This is because they appeal to people from a specific place.  There are also regular people that have been used that are having fun and running around to show that this is a game that everyone can play with their friends and family.  The FIFA 14 trailer is so much different to the advert. The trailer shows you in depth game-play and shows you knew content for example new game mechanisms ad new ultimate team. The trailer is effective in promoting the game because it shows you a sneak peak of the game-play and shows the new things that are going to be released.

Print

This print advert promotes this game by using a footballing star – Lionel Messi.  He has been used because he is the best footballer on the planet earth. Many people admire Messi so it’s a good way advertising this game. The title FIFA stands for Federation International de Football Association. They are international governing body which is responsible for organising international football matches that take place. The font is a big, black and bold font surrounded with a white stroke which makes it stand out. The colours that have been are red, white and black which makes it stand it out further. The positive reviews are as follows: ‘’Game mechanics updated and the gameplay feels more real. 9/10’’ and ‘’FIFA 14 is amazing It’s the best football game till date. Much more things, improved game-play than FIFA 13. Awesome game much slower, which makes it more realistic.

E-media

The FIFA 14 website contains detailed information about the game. It catches the audience by having pictures and gives links to go to specific areas for example Fifa Ultimate Team.

Wobbly Bridge 

The target audience who would play this game is 6-35 however the game has different levels, for example level 10 will be more difficult for the younger audience 6-11, but levels 15-20 will be even more challenging overall. The platform you can play this game on is tablets/smartphones, e.g iPhone's, iPad's etc.

A: How will you create marketing materials that attract audience attention to the game?

• We will create magazines which will contain a step by step guide on how to play the game, also it will contain a range of cheat codes. Their will be posters and bill boards showing a image of the game and where to download it. 

   
I: How will you generate audience interest?
D: How will you stimulate audience desire to buy the game?A: How will you promote audience action?   

half term homework

Planetside 2

1. What is Planetside 2? PlanetSide 2 is a free-to-play massively multiplayer online first-person shooter published by Sony Online Entertainment and released on November 20, 2012.
2. What genre does the game belong to? Massively multiplayer online first-person shooter game
3. Planetside 2 developer/publisher: Sony Online Entertainment 
4. When was it launched? November 20, 2013

1. What are the six different player classes in the game? 

• The Infiltrator is a sniper class with special abilities of cloaking and hacking, and can use sniper rifles, scout rifles and submachine guns to deliver a devastating effect.

• The Combat Medic is a healing class. Their weapons include assault rifles, shotguns and submachine guns. The Combat Medic's special abilities allows them to heal and resurrect other players.

• The Engineer class has the special ability of repairing vehicles, turrets, and MAX Units. The engineer also has the ability to build anti-infantry and anti-vehicle turrets. The Engineer's weapons include carbines, shotguns submachine guns and battle rifles.

• The MAX class has a mobile armored suit that allows them to take significant damage before dying. However, due to the suit they are also the slowest class. They have access to anti-infantry, anti-vehicle, and anti-air weapons. Max units cost resources to use.

      7. What is the story or narrative to the game?  PlanetSide 2 is a science fiction massively multiplayer online first-person shooter set approximately 300 years after the discovery of Auraxis, although the chronology of the game universe starts a few years before. After the Earth has nearly come to ruin following a devastating war, the world's governments came to a consensus and united under one banner: the world-wide Terran Republic (TR). Some time later a wormhole, one which scientists fail to explain, appears and then disappears without a trace. Ex-President of the Terran Republic, Tom Connery, believes that the wormhole is a sign of existing extraterrestrial life and launches several space expeditions.

Business:

1. How much does Planetside 2 cost to play? PlanetSide 2 is free-to-play and includes a cash shop for players to purchase in-game convenience items and cosmetic changes using real money.
2. What does a subscription offer to players? The game also offers a subscription which provides players with increased experience, cert points, and extra resources, which are used to acquire things such as grenades and medical kits.
3. What can the in-game currency be used to buy? Increased experience, cert points, and extra resources, which are used to acquire things such as grenades and medical kits.
4. Why do some players dislike games in which users can buy additional weapons or health? No denying it. Is that 'buying power'? Well, that depends on your definition.

The two factions

The Terran Republic: The Terran Republic is obsessed with the preservation of law and order through violence, and are thus seen by some to be an oppressive force.

The Vanu Sovereignty: The Vanu Sovereignty believes that only through the mysterious power of ancient technology can humanity truly evolve its next state of existence. They are an advanced and cunning faction, employing powerful alien technology on the battlefield. 

Planetside 2: Target audience:

70% Male 30% Female, 16-40, BC1 class, lives in the city, has some qualification.

Rockstar Games
Background: Founded in 1998 based in New York City
Owner/founder: Terry Donovan
Most successful games: GTA (grand theft auto)
Interesting fact about the institution: On GTA V, Rockstar games spent a sum of 300 million dollars and received it all back only on pre-sales. 

EA (Electronic Arts)
Background: Founded in 1982 based in Redwood city
Owner/founder: Trip Hawkins
Most successful games: The Sims
Interesting fact about the institution: Their most successful game (The Sims) is the world’s most successful pc game ever and they have been awarded 5 different Guinness world records.

Zynga
Background: Founded in 2007 and based in San Francisco
Owner/founder: Mark Pincus
Most successful games: Farmville
Interesting fact about the institution: Zynga is named after the found (Mark Pincus') dog.

Nintendo
Background: Founded in 1889 based in Kyoto Japan
Owner/founder: Fusajiro Yamauchi (founder) & Saturu Iwata (Global President)
Most successful games: Mario
Interesting fact about the institution: 4 of the top 10 selling games is Produced and Developed by Nintendo.

Sony Computer Entertainment
Background: Founded 1993 and based in Tokyo Japan
Owner/founder: Andrew House
Most successful games: Tekken
Interesting fact about the institution: The PlayStation was the result of a failed collaboration between Sony and Nintendo  

W+K Amsterdam

• What do the letters stand for? Wieden + Kennedy
• What brands have W+K Amsterdam advertised? Nike, Powerade, Heineken.
• In your opinion, what is the most creative campaign on their website? “Heineken, The Odyssey”
• What videogame campaigns have they created? EA FIFA14.
• What additional information can you find out about the FIFA14 advertising campaign? In-depth explanation for the metaphors implied on the campaigns as well as tech-detail.

Rokkan

• How long has the Rokkan advertising agency been around for? 14 years (launched in 2000)
• Where is Rokkan based? New Jersey.
• What brands have Rokkan advertised? Chipotle, SHARP, Nestlé.
• Why was Rokkan's campaign for the videogame 'Dishonored' so successful? The innovative idea of creating a fully integrated 360°campaign to introduce the new game.
• Who was the publisher for 'Dishonored'? Bethesda