print advert- Arma iii

 

introduction: this is a print advert for a game called Arma III. 

language: the text is big and bold so it catches someone eye when they see the print advert. the boldness of the front relates to the army theme, it suits the background as the background has a lot going on with the tanks,helicopters and the smoke from the bombs.   

institution: this game is presented on the PC so its not a games that you can get on the xbox, wii U or PlayStations. it was released on 6th of August 2013. this game does not come on different platforms but yet is the best PC game yet.

audience: the target audience is on girls and boys that are aged between 14 and 19. with the girls its only targeted on girls that like playing games, where you can use guns and explore the world of being in war. you can tell that the game is targeted on people that like playing war games because there is a man in the print advert holding a gun and the background has a tank and helicopters with a type of grey smoke, which is supposed to show a bomb exploding.  

representation: in the background there is and man from the army that is holding a gun and behind him there is a lot of thing happening. there is bombs exploding, tanks aiming at a place to shoot and there is helicopters dropping down bombs. all these details in the background show us that this game is mostly for people that like playing games with guns and things like that. there are no female showing so that means that the game is not targeted to girls as much it is to boys. it does not mean girls can not play it means that girls that are interested in games like that then they can play but the target is towards to boys.

iqra.