Tuesday 29 April 2014

W+K Amsterdam
  • What do the letters stand for? Wieden + Kennedy
  • What brands have W+K Amsterdam advertised? Nike, Powerade, Heineken.
  • In your opinion, what is the most creative campaign on their website? “Heineken, The Odyssey”
  • What videogame campaigns have they created? EA FIFA14.
  • What additional information can you find out about the FIFA14 advertising campaign? In-depth explanation for the metaphors implied on the campaigns as well as tech-detail.


Rokkan

  • How long has the Rokkan advertising agency been around for? 14 years (launched in 2000)
  • Where is Rokkan based? New Jersey.
  • What brands have Rokkan advertised? Chipotle, SHARP, NestlĂ©.
  • Why was Rokkan's campaign for the videogame 'Dishonored' so successful? The innovative idea of creating a fully integrated 360°campaign to introduce the new game.
  • Who was the publisher for 'Dishonored'? Bethesda

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