December 2012
Trailer posted on Paramount website
Release date announced
April 2012
New teaser trailer released
--> by releasing a teaser trailer it will build up a excitement for the target audience.
April 2013
Previewed in game magazines
Gadget Show live game available to play
Game play footage on YouTube
Interview with Brian Miller released
March 2013
Official advert released
Pre-order promotional boxes arrive in stores
Game co-promoted TV and radio adverts
August 2012
New trailer
--> by releasing a new trailer is keeping the audience excited and the more people watch the, the more people will talk about it. which will spread a word of mouth and more people will watch the trailer and show interest.
2)Watch the following YouTube trailers and explain why they might appeal to an audience:
3) How many views did these trailers receive in total?
the total number of views received from ALL trailers is 185,791 views.
-Teaser trailer>107,732
-Xbox teaser trailer>788,3
-Full Trailer>4,052
-Comedy Trailer with william shatner>66,124
4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?
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