Wednesday 7 May 2014

Phone and tablet gaming: tasks

Read this BBC News article about Candy Crush Saga. Answer the following questions:


1.How much money is Candy Crush Saga estimated to make each day from its users?

-Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to App data. It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.

2.How does it make this money?
-To make money they buy add-ons, extra lives and access to higher levels.
3.How many people are estimated to have installed Candy Crush?
-500 million people have installed the game Candy Crush 
5.Where do people play?
-People mostly play on the train going to work or coming back from work/ An afternoon Tube journey across London saw a carriage full of players hunched over their phones. Two men, one in his 40s, one in his 20s, were sitting across from each other manipulating sweets into patterns, their lives measured out in cascading bon-bons and exploding chocolate buttons. Six in ten UK players while away their journey to work like this, though most are progressing through the hundreds of levels in the midevening, between 6pm and 9pm.

6.When was the game released?
-April 2012: Candy Crush released on Facebook

7.When did it reach 500 million downloads?
-November 2013  

8.Who is the typical Candy Crush gamer?
-the typical candy crush gamer is someone that works, this is obvious because most gamers play to and from work also they play the game for stress relief, however the typical Candy Crush Saga player is a woman aged 25-45

9.What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
-£610,000 
10.What percentage say they are addicted to the game?
 -30% say they are addicted to the game
11.What is your own experience of playing Candy Crush? Have you played it? 

Yes, I really enjoyed it, however I got bored of it and didn't really get addicted.

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